hello and thanks for stopping by.

My name is Robert De Leon and for the past 12 years I've been fortunate to work with some of the most beloved brands in consumer products and services. I've pitched new biz, launched products, and directed campaigns from concept to production. I’m proficient in design, creative strategy and how to deliver on time and under budget.

Recently, I partnered with top influencers from around the world to celebrate Fortnite's return to Xbox Cloud Gaming and I capped off the year with the launch event for Waymo - Google's autonomous ride sharing service.

I'm available for freelance and full time positions, remotely and onsite.

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Portrait of Robert De Leon at home. He's sitting, smiling and looking off camera. Plants and shelving fill the background.

RECENT work

Walmart+ Delivery

Famous Mouths

To help AT&T launch a new TV service – AT&T TV – we enlisted a star-studded line-up to demonstrate the answer to modern home entertainment. AT&T TV uses the new Google Assistant-powered voice remote, users have the ability to find the things they love with a voice command. AT&T TV brings all the content you love into one easily searchable place, all controlled with your voice.

Google Waymo

To introduce Los Angeles to Google's ride sharing service Waymo we created a launch event rooted in LA culture. With the historic Waymo fleet on display, guests were treated to car inspired drinks, hors d'oeuvres by local eateries and live performances by LA artists and world-class DJs Tokimonsta and Jason Bentley. Beyond entertainment, the event provided city planners, industry executives and social influencers the chance reimagine how our commutes can be more productive, personal and creative.

OOTO

Outside of the office, I geek out on printmaking and collecting paper and from around the world. My passion led me to start Brown Study, a Chicano inspired print shop offering limited edition, hand printed crafts that pay homage to the culture and the beauty of everyday life.

IN THE OFFICE

Sep 2022 — Present // Freelance

Associate creative director

// GREENLIGHT MEDIA/LIVE NATION

Conceptualized, designed and developed the launch event for Google's ride sharing service Waymo.

Developed high performing video content targeting music fans for the launch of Google Pixel 7.

Feb 2022 — July 2022 // Freelance

Associate creative director

// AYZENBERG

Launched a new YouTube series using comments from Xbox subscribers. Inspired by the meme-loving community we sparked authentic conversations about inside jokes and concepts that connected with gamers.

Partnered with influencers from around the world to celebrate Fortnite's return to Xbox Cloud Gaming with over 50 million views generated on TikTok and Instagram.

Jun 2021 — Nov 2021 // Full Time