Walmart+ is a new service from Walmart that delivers beyond your expectations. The service offers free same-day delivery for 160,000 grocery items, tech products, and household essentials and free shipping on all orders. An annual subscription fee is $98, which makes Walmart+ about $40 cheaper than the $139 yearly cost of Amazon Prime. This campaign features 4 families who are as diverse as the Walmart+ customers and, in many ways, represent America – American, Black, Latinx, white and multi-racial families, new and single parents, and multigenerational households. It captures a snapshot into their authentic, beautiful lives, with everyday moments like making tacos and coloring at the kitchen table. It shows how, despite our differences, Walmart+ enables us to do more of what matters most to all of us – spending time with loved ones.
